Tag Archives: SEO

How Will SEO Evolve in 2011?

16 Dec

The big news in SEO recently was the revelation that social media signals affect natural search rankings, from interviews with people at both Google and Bing — although no indication was given to how much they affect rankings.

To be fair, if you were a search engine and wanted to know what brands, websites, and general content people wanted to interact with online, where would you go first? It has an added benefit for those who think that the SERPs are a bit spammy (I’m not one of them, for the record).

One way of reducing the number of arguably lower quality websites would be to look at who the popular brands are in the social media space and try to reward them with more authority.

How can SEOs take advantage of what seems to be a clear shift toward sentiment as an extra factor in achieving better rankings?

A growing number of SEO techniques can be undertaken with SEO, and specifically link building, in mind — from PR and advertorials to advertising on relevant industry websites.

In 2011, I expect this to become more closely tied with clients’ overall marketing campaigns. The best way to explain this is with an example:

Client A is a retailer, looking to boost sales of a specific range of camping equipment products. Special offers, promotions, and TV advertising is all planned and will revolve around a creative execution involving a character who will appear in their ads.

The opportunities for SEO here are endless, and need to be part of the initial planning, not an afterthought. For example:

•TV ads to be backed up with a strong PR campaign, aimed at increasing the number of brand and URL links to the client’s site.

•The specialist nature of the goods is such that a blogger outreach campaign can be undertaken, looking for product reviews, advertising opportunities, contextual links, or at least deep links from these relevant sites.

•The ad campaign’s character will have a Facebook and Twitter presence. If it is an engaging campaign, they will get a lot of followers and their profile will have strong social signals, which can then add value when linking back to the site.

•Key influencers for this market on Twitter and Facebook can be contacted and encouraged to review products, follow the main character and will retweet, “Like,” and re-post special offers or product insights.

•A campaign to win a free camping stove can be run as an “online game” (like the “throw the penguin” game, for example) and embedded on blogger sites to increase usage. It can also contain backlinks.
This gives us a “natural” balance between followed and no-followed links, contextual versus brand and URL links, from a variety of highly relevant sources, and also leverages the social media “buzz” metrics as further opportunities.

Source: http://searchenginewatch.com/3641643

Google Places will be essential for SEO in 2011

16 Dec

Google Places is what used to be called Google Local Business Center, and companies who were pro-active with their SEO were able to add a listing for their business to Google via their Google Account, including information such as the address, opening times, photos, a logo and even payment types accepted. These listings would then ‘sometimes’ show up when people searched for businesses in a particular geographical area, but this was not always the case and the listings were separated from the main search results.

Google Places SEO

Google Places Ellesmere Part of SEO in 2011

Google however has recently changed Google Local Business Center into Google Places, and has placed more emphasis on the data it contains. Searches for products or services in local areas, such as ‘SEO in Ellesmere Port’ for example, now show almost exclusively those businesses that have a Google places listing – meaning if you’re not listed with Google Places, you’re not ranking for geographical searches.

This doesn’t happen for every type of business at the moment, but we believe it will – and it will mean more businesses will either have to list their websites with Google Places, or miss out on the traffic brought by geographical searches.

This isn’t much of a prediction to be honest, but if you’ve never heard of Google Places, or if you have heard of it but haven’t bothered to add your business, you’d best act now before your traffic plummets from local searches.

Source: http://www.stuckon.co.uk/google-places-will-be-essential-for-seo-in-2011-3445.html

Google to Offer Free SEO Review, Analysis, and Advice for Your Website

26 Oct

It is not uncommon for Google staff to provide advice about how best to organise a website to assist you with your Google rankings. After all they want the best websites up there. Until now though, this only really happened at live clinics and conferences and for some people that get a little over excited at the latest Matt Cutts video. Now though, Google have issued a call via their Webmasters Central blog for people to submit their site to get a free once over with their SEO advice scrubbing brush.

“Eh…what?” …said every SEO professional on the planet…

Google Site Clinic

Google Site Clinic

Don’t worry, there are rules. You can only submit your site if it is a strictly non-profit or government site and they will be posting all the advice with screen shots of the websites etc so that all can benefit from their analysis and advice. Plus the offer is aimed at helping ‘beginners’ so will probably not uncover anything professionals don’t know already. Google has in fact already held a few of these clinics in Spain, India and Norway. Plus they have been providing similar SEO advice through a number of mediums for years so this really shouldn’t be anything to worry about.

If you have the right category of website then you can submit your site for the clinic by filling out a form. To be eligible you must:

  • Be a registered non-profit organisation
  • Must verify that you own the site via Google Webmaster Tools
  • Make sure you site meets the webmaster quality guidelines.

If you fail to meet any of these points and you just have to get some inside SEO advice, you might want to try kidnapping Matt Cutts. Although he is a ninja so watch out…

Source: http://www.moovinonup.com/blog/google-offer-free-seo-review-analysis-advice-website

Google’s New Service: goo.gl URL shortener

8 Oct

Google gave its URL shortening service goo.gl a standalone site on Thursday, allowing users to input and shorten links.

The service allows users to take any link and transform it into a shorter goo.gl URL. Like the majority of Google’s services, the shortener will give users additional functionality if they sign-in with a Google account, such as a history of their shortened URLs along with analytics to allow them to track traffic.

The shortening service was originally announced in 2009 and plugged into Google’s browser toolbar and its Feedburner RSS service. Subsequently, the service was rolled out to other Google products including News, Blogger, Maps, Picasa Web Albums and Moderator.

The service will compete with other URL shortening services, such as Bit.ly and Twitter’s just-announced t.co.

Applications for the shortened links include transmission across microblogging services such as Twitter, which has a 140-character posting limit and encourages brevity. Also, by virtue of owning the system which transforms the links into shortened ones, Google will gain information about which links the consumer wants to make shorter.

Source: zdnet.co.uk

Blog Marketing Tactics

7 Oct

I was going through this article and find very useful for us. Now a days everyone is looking for updates like Google recently launched Google Instant etc..After that most happening topic was “IS SEO Dead”. I went through lots of articles and came to conclusion that no SEO is not dead. SEO is becoming challenging after that. For SEO’s basics will remain same for site optimization. Here below there are some tactics for blog optimization.

1.  Invest in a custom design

In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job.  But hiring a blog designer to create a unique, custom theme is something you should do immediately.  Yes, blogs are best consumed through feeds.  But a unique design is still critical even in an increasingly real-time web.

The post linked in the previous graph describes why this is necessary in detail, but one item I’d like to highlight as part of design:  make sure to include multiple share/subscribe CTAs neatly throughout the theme so users can’t miss them.

On this blog, for example, there are 20 distinct share/subscribe buttons on each post.  But since they’re spread throughout the template, it doesn’t seem overt.  However you design your blog realize the single most important outcome for growth is that as many visitors as possible subscribe and/or share content and don’t just consume and move on.  Having share buttons below posts and on the right sidebar is well and good, but try to disperse them throughout the template so no matter how a visitor scans the page, they’ll see it.

2.  Take advantage of popular categories

Staying within your niche is limiting and there’s no reason you should worry about this.  Give your site a wide enough thesis you can explore content in various categories and pull in a mixed audience.  Niche is overrated, personality underrated.  In the mix of categories you do choose, make sure you choose at least one semi-popular category even if it’s complementary/supplementary to your main topic.  Remember, you need to write on topics that will generate organic links.  There’s no reason not to take advantage of more popular content categories where there are more active users threading the niche.   If you frame things properly, users attracted from the broader concept should still be receptive to more specific items in your content mix too.

3.  Provide relevant, timely information to established media

This is a really simple tactic I came up with as a PR strategist.  All you need to do is create an excel doc and add the email addresses of popular bloggers/journalists in your industry and brief description of what they cover (bonus points if you know these people well enough to do this without descriptions).  Then when you see something relevant – forward it to the right person in the list .  That content should not have anything to do with your business or a client, rather you’re providing something you genuinely believe that writer would use.  In many cases, (but not always) you’ll get credited as the information source.  As an example, see this link for a shout I received from Techdirt, one of the most popular tech blogs with more than 700,000 RSS readers simply by forwarding the blog’s editor an email.

4.  Connect with social web power users

Having been blogging for a few years before starting this site and moderating web forums/boards since 2000, I was already well-networked prior to starting this blog.  So I didn’t have to do too much work to get an initial community going.  If I didn’t have this already, I would have created a plan to connect with power users and get them subscribed to my site.  If you can build a group of social web power users who are your blog’s True Fans you’ll be in a position you can just focus on making awesome content – and your community will market your best stuff organically.

5.  Drop subscription hooks everywhere

This is especially important if you are publishing content to places external of your site, which you should.  As one example – note that I end SlideShares such as this one on creating remarkable digital content with a call to action:

Ensure that if you’re implementing tactics such as guest blogging, interviews, publishing photos to Flickr, etc. you include links back to a place users can subscribe directly to your content as the main CTA.  External networks should be secondary calls-to-action. This positions you far better in the future than if you are relying purely on real-time services where you do not control the signal to noise ratio to direct attention.  Notice all those Twitter users with 20,000+ followers but no blog/website traffic?  Exactly.

6.  Create projects tagging others that are not blog posts

Tagging a large group of others in blog posts is all well and good.  But unless the content is something super interesting you’ll likely earn a Tweet – these days maybe a link if you’re lucky.  If you want to stand out and get others to not just notice you pinging them – but share you with their networks – do something that’s not a blog post but that will still ping them.  The reason this works is because it’s different than what everyone else is doing, thus more likely to peak interest.  When everyone is doing something (such as pinging influencers in blog posts) it starts to be less effective because it’s so common.

Here’s a quick example.  Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes.  Except I re-read the quotes and decided they were too good for just a blog post.  So I made some Ignite-style slides out of them.  Then, I sent each blogger quoted their image along with a link to the presentation.  Several them including Chris Brogan, Brian Solis, Eric Friedman and Leo Babauta – all A-listers in their categories – embedded the content/linked back.  Reusing the work you’ve already done to create something new is not only efficient, but the second iteration will likely be even better.


Sample image from 2009 blogger quotes project

7.  Use other social channels for distribution, but focus on your site

I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc. and focus my time on creating the best possible content.  Building up outposts is something I still struggle finding value in – as that’s at the opportunity cost of working on your own properties.  I’m not saying don’t use them, I’m just saying if you’re working with limited resources, allocate time where it will have the highest impact.  For individuals and SMBs, that’s likely original content.

Note some of the most popular bloggers don’t even use other social channels besides their blog.  Ultimately it isn’t a large following, it is the quality of your content that will make or break your blog.  Users have infinite choice on the web and they will always vote with their mouse.


The Future Buzz Facebook page is being used primarily as just another way for readers to get content

8.  Creativity first, data second

If I purely listened to data to make decisions on what I published here, this site content would look a far different than it does.  There is a lot of use for data with a blog and I absolutely leverage it.  But I’ll never let it get in the way of a creative decision I want to test or try.  One of the best parts of blogging is you can try lots of different ideas and see what sticks – and all it costs is time.

The more you understand your industry, trending topics and audience, the less you even need the data to be successful.  You can, in essence, get ahead of your audience and predict what they will want to read next.  That’s not to say don’t pay attention to data, but if you are embedded within an industry your perspective is worth a lot more than analytics from past content.  With that said – in categories I’m less familiar with or I’m working with clients I’ll lean on data more.

9.  Pull PR

Pull PR (or inbound PR) is exactly what you think it is – it’s the opposite of traditional PR.  Whereas traditional PR pros will push their messages to media and influences in the formats of press releases,  pitches, etc. pull PR is, in my opinion, a superior approach:  you draw media to you.

Here’s a quick example:  in May, a reporter from PC Today (a print pub) found my blog through search, saw I was a digital marketer, and thought I’d be quotable for her story on web success for SMBs so she reached out for a quick chat.  Check out a PDF of the print story.  But you’ll note from my quote below – they included the URL to my blog:

If you do use your content to attract media, do be cognizant of asking nicely that links get included.  The point of this is to get consistent mentions by trusted outlets to instill authority  as well as attract new, interested visitors.

10.  Make enemies

Without question, I’ve made some enemies since starting blogging.  Not the type that are likely to take me out via sniper – the kind that debate with me blog to blog.  It actually wasn’t a conscious decision, I simply disagreed with what people said and had my say.  What did I learn?  Enemies are vital – if you don’t have any, find a way to make some.

Source: http://thefuturebuzz.com/2010/10/04/blog-marketing-tactics/

 

SEO Myths, Mistakes & The Madness of Crowds

7 Oct

There are lots of topics going in SMX Coverage. The most important discussion was on SEO Myths. Below there are some points to have a look on.  For full explanation you can check the source

SEO Myths

  1. PageRank = Rankings
  2. PageRank Sculpting = Rankings
  3. Flash kills SEO; don’t use it
  4. Pages must have valid HTML
  5. Must use text links in navigation, not images
  6. Must use H1, H2, H3, etc
  7. You must have a certain keyword density on a page, 250 words on a page
  8. Duplicate Content = Penalty
  9. XML sitemap = Rankings
  10. Canonical tags vs 301
  11. Inbound links from certain TLDs count more (.edus)
  12. Buying links = banned
  13. Competitors can’t harm you
  14. Linking out helps SEO
  15. Off-page vs on-page factors
  16. AdWords advertisers rank better
  17. Google Endorses Some SEOs
  18. SERP clicks affect rankings
  19. Bounce rate affects rankings
  20. Goal of SEO = Ranking

Tips to Make Your Twitter and Facebook Page SEO Friendly

6 May

These tips apply to both twitter and facebook fan pages and they are simple to do.. and we all like simple..right? lol

Choose The Best Name and Username

Your name should include one of your keywords, or at least fit your niche. Ex: if you sell dog toys, then choose a name that fits that. twitter, facebook, twitter seo, facebook fan pages, johnpaulaguiar.com, make money with a blog

You can also add a keyword to your display name too. I don’t do this because it makes it less personal, but if SEO juice is what you want then keyword your name too.

Use A Actual Website URL

With you url in your profile, make sure to use your actual url not a shortened one. Also remove the “www” since Google only takes your first 20 characters.

Juice Up Your Profile

Your profile is a great place to put your keywords, but again don’t go over board since you want to personalize your profile as much as you can, and you only have 160 char. keywords will help with search also on twitter makes it easier for people to search and find you.

SEO Your Avatar

This is cool, you can SEO your profile picture! You can’t can rename the photo before you upload it that way when it shows up in the URL it will have the keywords that you named. Make sure to leave NO spaces.

Use Keywords and Hashtags

Try to use your top keywords in your tweets and status messages this will help Google rank you too. Also try to use hashtags on your tweets, since Google is starting to rank hashtags.

For me, I like to use #moneydummyblog for my blog posts, that way if you search that, all my posts will pop up.

Promote Your page Like A Website

Make sure that you are submitting your twitter profile and facebook fan page to RSS feeds to directories and ping it.

You should be doing this already to get your twitter and facebook page out there, but make sure to add your twitter user name in blog posts and forums.

This will allow you to get higher page ranks.

Ok all these tips are great and done will help your Google search rankings, but be sure to not go to far, to much SEO efforts and it becomes annoying to actual people, and to little won’t give you much power with Google.

Source: blogs.iehsan.com/archives/176