Google to Offer Free SEO Review, Analysis, and Advice for Your Website

26 Oct

It is not uncommon for Google staff to provide advice about how best to organise a website to assist you with your Google rankings. After all they want the best websites up there. Until now though, this only really happened at live clinics and conferences and for some people that get a little over excited at the latest Matt Cutts video. Now though, Google have issued a call via their Webmasters Central blog for people to submit their site to get a free once over with their SEO advice scrubbing brush.

“Eh…what?” …said every SEO professional on the planet…

Google Site Clinic

Google Site Clinic

Don’t worry, there are rules. You can only submit your site if it is a strictly non-profit or government site and they will be posting all the advice with screen shots of the websites etc so that all can benefit from their analysis and advice. Plus the offer is aimed at helping ‘beginners’ so will probably not uncover anything professionals don’t know already. Google has in fact already held a few of these clinics in Spain, India and Norway. Plus they have been providing similar SEO advice through a number of mediums for years so this really shouldn’t be anything to worry about.

If you have the right category of website then you can submit your site for the clinic by filling out a form. To be eligible you must:

  • Be a registered non-profit organisation
  • Must verify that you own the site via Google Webmaster Tools
  • Make sure you site meets the webmaster quality guidelines.

If you fail to meet any of these points and you just have to get some inside SEO advice, you might want to try kidnapping Matt Cutts. Although he is a ninja so watch out…

Source: http://www.moovinonup.com/blog/google-offer-free-seo-review-analysis-advice-website

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Image optimization: Why images can help you to get more visitors

26 Oct

Google Images has indexed billions of images. If your image can be found for the right keyword, then you will get targeted visitors to your website.

Why images can help you to get more visitors

Depending on the search query, Google displays several images above the regular search results. For example, try this search for German Shepherd Dog:

 

Image Optimization

Image Optimization

 

How to optimize your images so that they can be found

If you have a website about German Shepherd dogs, then wouldn’t it be great if an image from your website was listed above the regular results? You’d get many additional website visitors then.

There are several things that you can do to improve the position of your images in Google Image Search:

  1. Use a file name that contains the keywords for which you want to be found. In this example, the file name german-shepherd-dog.jpg would be a good idea. Separate the words with a hyphen.
  2. Use a descriptive Image Alt attribute text. It usually makes sense to use the same keywords that have been used for the file name. In this example, the Image Alt Attribute would be “German Shepherd Dog”:

    <img src=”german-shepherd-dog.jpg” alt=”German Shepherd Dog”>

  3. In the same way, you should use the Image Title attribute:

    <img src=”german-shepherd-dog.jpg” alt=”German Shepherd Dog” title=”German Shepherd Dog”>

  4. The textual content on the web page before and after the image also impacts the position of your image in Google’s Image Search. In this example, the text “German Shepherd Dog” should appear close to the image.
  5. Bigger images seem to get featured more often on Google’s first result page. The bigger your image, the easier it is to get at the top of Google’s regular result page. Include the Width and Height attributes in your image tag to show search engines the size of the image:

    <img src=”german-shepherd-dog.jpg” alt=”German Shepherd Dog” title=”German Shepherd Dog” width=”600″ height=”400″>

  6. Optimize the rest of your web page for the chosen search term. If the complete web page has been optimized for a keyword then it is easier to get good listings for images that are on the page.

Read more: http://www.free-seo-news.com/newsletter396.htm

Google Predicts More Social, and Profitable, Display Ads

12 Oct

Google might be late to the display advertising game, but it wants Madison Avenue to know that it will be ahead of the game in the future. At the Interactive Advertising Bureau’s Mixx conference in New York on Tuesday, Google made seven predictions for display advertising that the company thinks will happen by 2015.

Neal Mohan, the vice president for product management responsible for Google’s display advertising products, and Barry Salzman, managing director of media and platforms for the Americas at Google, who runs display ad sales, envisioned a Web where the ads are more social, mobile and real-time — and a lot more profitable.

1. Google announced two new kinds of video ads for YouTube and predicted that half of display ads would include cost-per-view videos that viewers choose to watch. On YouTube, people will be able to skip video ads they don’t like after five seconds (and the advertiser won’t pay for those views) or choose which of three ads to watch.

2. Half of the audience will be viewing ads in real-time, Google predicted. That means changing elements of ads on the fly based on things like location, the viewer’s interests and the weather. Google demonstrated technology from Teracent, an advertising company it acquired, that changes a car ad depending on whether the viewer is in a sunny or rainy place, is a woman or a man, and prefers shopping or sports. The technology would allow “millions of possible permutations,” Mr. Salzman said.

3. Google has been talking for a while about mobile being a priority and predicted that cellphone screens would be the No. 1 screen for viewing the Web by 2015. In display advertising, that means using phones to bridge the gap between a magazine ad and an online ad. An app called Google Goggles already lets people take photos of things like a landmark to search for them on Google. Eventually, people will be able to take a cellphone photo of a print automobile ad, for instance, and see the car in 3-D, zoom in and visit the company’s Web site.

Find more here: http://mediadecoder.blogs.nytimes.com/2010/09/28/google-predicts-more-social-and-profitable-display-ads/

Google’s New Service: goo.gl URL shortener

8 Oct

Google gave its URL shortening service goo.gl a standalone site on Thursday, allowing users to input and shorten links.

The service allows users to take any link and transform it into a shorter goo.gl URL. Like the majority of Google’s services, the shortener will give users additional functionality if they sign-in with a Google account, such as a history of their shortened URLs along with analytics to allow them to track traffic.

The shortening service was originally announced in 2009 and plugged into Google’s browser toolbar and its Feedburner RSS service. Subsequently, the service was rolled out to other Google products including News, Blogger, Maps, Picasa Web Albums and Moderator.

The service will compete with other URL shortening services, such as Bit.ly and Twitter’s just-announced t.co.

Applications for the shortened links include transmission across microblogging services such as Twitter, which has a 140-character posting limit and encourages brevity. Also, by virtue of owning the system which transforms the links into shortened ones, Google will gain information about which links the consumer wants to make shorter.

Source: zdnet.co.uk

Blog Marketing Tactics

7 Oct

I was going through this article and find very useful for us. Now a days everyone is looking for updates like Google recently launched Google Instant etc..After that most happening topic was “IS SEO Dead”. I went through lots of articles and came to conclusion that no SEO is not dead. SEO is becoming challenging after that. For SEO’s basics will remain same for site optimization. Here below there are some tactics for blog optimization.

1.  Invest in a custom design

In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job.  But hiring a blog designer to create a unique, custom theme is something you should do immediately.  Yes, blogs are best consumed through feeds.  But a unique design is still critical even in an increasingly real-time web.

The post linked in the previous graph describes why this is necessary in detail, but one item I’d like to highlight as part of design:  make sure to include multiple share/subscribe CTAs neatly throughout the theme so users can’t miss them.

On this blog, for example, there are 20 distinct share/subscribe buttons on each post.  But since they’re spread throughout the template, it doesn’t seem overt.  However you design your blog realize the single most important outcome for growth is that as many visitors as possible subscribe and/or share content and don’t just consume and move on.  Having share buttons below posts and on the right sidebar is well and good, but try to disperse them throughout the template so no matter how a visitor scans the page, they’ll see it.

2.  Take advantage of popular categories

Staying within your niche is limiting and there’s no reason you should worry about this.  Give your site a wide enough thesis you can explore content in various categories and pull in a mixed audience.  Niche is overrated, personality underrated.  In the mix of categories you do choose, make sure you choose at least one semi-popular category even if it’s complementary/supplementary to your main topic.  Remember, you need to write on topics that will generate organic links.  There’s no reason not to take advantage of more popular content categories where there are more active users threading the niche.   If you frame things properly, users attracted from the broader concept should still be receptive to more specific items in your content mix too.

3.  Provide relevant, timely information to established media

This is a really simple tactic I came up with as a PR strategist.  All you need to do is create an excel doc and add the email addresses of popular bloggers/journalists in your industry and brief description of what they cover (bonus points if you know these people well enough to do this without descriptions).  Then when you see something relevant – forward it to the right person in the list .  That content should not have anything to do with your business or a client, rather you’re providing something you genuinely believe that writer would use.  In many cases, (but not always) you’ll get credited as the information source.  As an example, see this link for a shout I received from Techdirt, one of the most popular tech blogs with more than 700,000 RSS readers simply by forwarding the blog’s editor an email.

4.  Connect with social web power users

Having been blogging for a few years before starting this site and moderating web forums/boards since 2000, I was already well-networked prior to starting this blog.  So I didn’t have to do too much work to get an initial community going.  If I didn’t have this already, I would have created a plan to connect with power users and get them subscribed to my site.  If you can build a group of social web power users who are your blog’s True Fans you’ll be in a position you can just focus on making awesome content – and your community will market your best stuff organically.

5.  Drop subscription hooks everywhere

This is especially important if you are publishing content to places external of your site, which you should.  As one example – note that I end SlideShares such as this one on creating remarkable digital content with a call to action:

Ensure that if you’re implementing tactics such as guest blogging, interviews, publishing photos to Flickr, etc. you include links back to a place users can subscribe directly to your content as the main CTA.  External networks should be secondary calls-to-action. This positions you far better in the future than if you are relying purely on real-time services where you do not control the signal to noise ratio to direct attention.  Notice all those Twitter users with 20,000+ followers but no blog/website traffic?  Exactly.

6.  Create projects tagging others that are not blog posts

Tagging a large group of others in blog posts is all well and good.  But unless the content is something super interesting you’ll likely earn a Tweet – these days maybe a link if you’re lucky.  If you want to stand out and get others to not just notice you pinging them – but share you with their networks – do something that’s not a blog post but that will still ping them.  The reason this works is because it’s different than what everyone else is doing, thus more likely to peak interest.  When everyone is doing something (such as pinging influencers in blog posts) it starts to be less effective because it’s so common.

Here’s a quick example.  Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes.  Except I re-read the quotes and decided they were too good for just a blog post.  So I made some Ignite-style slides out of them.  Then, I sent each blogger quoted their image along with a link to the presentation.  Several them including Chris Brogan, Brian Solis, Eric Friedman and Leo Babauta – all A-listers in their categories – embedded the content/linked back.  Reusing the work you’ve already done to create something new is not only efficient, but the second iteration will likely be even better.


Sample image from 2009 blogger quotes project

7.  Use other social channels for distribution, but focus on your site

I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc. and focus my time on creating the best possible content.  Building up outposts is something I still struggle finding value in – as that’s at the opportunity cost of working on your own properties.  I’m not saying don’t use them, I’m just saying if you’re working with limited resources, allocate time where it will have the highest impact.  For individuals and SMBs, that’s likely original content.

Note some of the most popular bloggers don’t even use other social channels besides their blog.  Ultimately it isn’t a large following, it is the quality of your content that will make or break your blog.  Users have infinite choice on the web and they will always vote with their mouse.


The Future Buzz Facebook page is being used primarily as just another way for readers to get content

8.  Creativity first, data second

If I purely listened to data to make decisions on what I published here, this site content would look a far different than it does.  There is a lot of use for data with a blog and I absolutely leverage it.  But I’ll never let it get in the way of a creative decision I want to test or try.  One of the best parts of blogging is you can try lots of different ideas and see what sticks – and all it costs is time.

The more you understand your industry, trending topics and audience, the less you even need the data to be successful.  You can, in essence, get ahead of your audience and predict what they will want to read next.  That’s not to say don’t pay attention to data, but if you are embedded within an industry your perspective is worth a lot more than analytics from past content.  With that said – in categories I’m less familiar with or I’m working with clients I’ll lean on data more.

9.  Pull PR

Pull PR (or inbound PR) is exactly what you think it is – it’s the opposite of traditional PR.  Whereas traditional PR pros will push their messages to media and influences in the formats of press releases,  pitches, etc. pull PR is, in my opinion, a superior approach:  you draw media to you.

Here’s a quick example:  in May, a reporter from PC Today (a print pub) found my blog through search, saw I was a digital marketer, and thought I’d be quotable for her story on web success for SMBs so she reached out for a quick chat.  Check out a PDF of the print story.  But you’ll note from my quote below – they included the URL to my blog:

If you do use your content to attract media, do be cognizant of asking nicely that links get included.  The point of this is to get consistent mentions by trusted outlets to instill authority  as well as attract new, interested visitors.

10.  Make enemies

Without question, I’ve made some enemies since starting blogging.  Not the type that are likely to take me out via sniper – the kind that debate with me blog to blog.  It actually wasn’t a conscious decision, I simply disagreed with what people said and had my say.  What did I learn?  Enemies are vital – if you don’t have any, find a way to make some.

Source: http://thefuturebuzz.com/2010/10/04/blog-marketing-tactics/

 

SEO Myths, Mistakes & The Madness of Crowds

7 Oct

There are lots of topics going in SMX Coverage. The most important discussion was on SEO Myths. Below there are some points to have a look on.  For full explanation you can check the source

SEO Myths

  1. PageRank = Rankings
  2. PageRank Sculpting = Rankings
  3. Flash kills SEO; don’t use it
  4. Pages must have valid HTML
  5. Must use text links in navigation, not images
  6. Must use H1, H2, H3, etc
  7. You must have a certain keyword density on a page, 250 words on a page
  8. Duplicate Content = Penalty
  9. XML sitemap = Rankings
  10. Canonical tags vs 301
  11. Inbound links from certain TLDs count more (.edus)
  12. Buying links = banned
  13. Competitors can’t harm you
  14. Linking out helps SEO
  15. Off-page vs on-page factors
  16. AdWords advertisers rank better
  17. Google Endorses Some SEOs
  18. SERP clicks affect rankings
  19. Bounce rate affects rankings
  20. Goal of SEO = Ranking

Tips to Make Your Twitter and Facebook Page SEO Friendly

6 May

These tips apply to both twitter and facebook fan pages and they are simple to do.. and we all like simple..right? lol

Choose The Best Name and Username

Your name should include one of your keywords, or at least fit your niche. Ex: if you sell dog toys, then choose a name that fits that. twitter, facebook, twitter seo, facebook fan pages, johnpaulaguiar.com, make money with a blog

You can also add a keyword to your display name too. I don’t do this because it makes it less personal, but if SEO juice is what you want then keyword your name too.

Use A Actual Website URL

With you url in your profile, make sure to use your actual url not a shortened one. Also remove the “www” since Google only takes your first 20 characters.

Juice Up Your Profile

Your profile is a great place to put your keywords, but again don’t go over board since you want to personalize your profile as much as you can, and you only have 160 char. keywords will help with search also on twitter makes it easier for people to search and find you.

SEO Your Avatar

This is cool, you can SEO your profile picture! You can’t can rename the photo before you upload it that way when it shows up in the URL it will have the keywords that you named. Make sure to leave NO spaces.

Use Keywords and Hashtags

Try to use your top keywords in your tweets and status messages this will help Google rank you too. Also try to use hashtags on your tweets, since Google is starting to rank hashtags.

For me, I like to use #moneydummyblog for my blog posts, that way if you search that, all my posts will pop up.

Promote Your page Like A Website

Make sure that you are submitting your twitter profile and facebook fan page to RSS feeds to directories and ping it.

You should be doing this already to get your twitter and facebook page out there, but make sure to add your twitter user name in blog posts and forums.

This will allow you to get higher page ranks.

Ok all these tips are great and done will help your Google search rankings, but be sure to not go to far, to much SEO efforts and it becomes annoying to actual people, and to little won’t give you much power with Google.

Source: blogs.iehsan.com/archives/176