Email marketing can generate new sales leads

28 Oct

Existing customers are not the only people who may be engaged by email marketing campaigns, as they can also generate new sales leads.

Dan Forootan, president of EZ Publishing, suggested that email marketing provides a significant return on investment “without putting undue stress on your staff or breaking your marketing budget with high priced advertising campaigns”.

In an article for, he argued that because email newsletters, coupons, or announcements can all be forwarded on to others at the click of a button, email marketing is also a good way of reaching a much bigger target market without any further expenditure.

“If you do want to expand your reach, you can purchase supplementary lists to send your information at reasonable costs and a high return on investment,” Mr Forootan added.

According to the Direct Marketing Association, many brands are failing to embrace the tools necessary to measure the volume of sales generated by their email campaigns.



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