Archive | January, 2010

Build Your Personal Brand with the SEO Help

21 Jan

Below, some examples of how you can use social media to help ensure ranking as highly as possible in Google for your “personal brand.”

Blogging. Blog you can consider as a small website where you can edit and post anything which you want. Blogging is an excellent method of building a strong reputation within an industry. If hundreds or even thousands of people are subscribing to read your content and expert opinions, then this is clearly something you want searchers to find when they come looking for you online.

Most blogs are likely to be hosted on either a company or personal domain and the natural links generated should help to ensure this has a strong reputation in the search engines.

Quick tip: Make sure you have an author profile page which is linked to from each of your posts as this helps to build the strength and relevancy of your profile page to increase search rankings for queries on your name. It also means that users will find a useful landing page, displaying an overview of latest posts and articles.

Guest blogging. If you work hard on your own blog and keep it fresh with useful content, you can normally expect to rank for two of the top ten listings in Google at best. However, in addition to this you may have opportunities to guest blog at similar related websites.

Quick tip: Offer to write guest posts for some of the top blogs which you admire within your industry but also make yourself available for interviews or blogger profiles.

Twitter. Similar to blogging, Twitter is an excellent method of building a strong online reputation within an industry. If you can build a following of relevant users by providing valuable tweets, you’ll probably find that your profile page will be highly regarded in the search engines too.

If potential clients are looking for more information about you, then a Twitter profile containing expert advice and related conversations is going to help strengthen your reputation in the eyes of the searcher.

Quick tip: Interact within the community by adding value to online conversations and building a trusted profile. This may require a large amount of effort but it’s very easy to spot a disinterested user and building a well-connected profile can prove to be a very powerful networking tool, plus it acts as a great landing page for users visiting via the search engines.

Business social media networking. Many people have profiles on business networking sites such as LinkedIn and Plaxo. These are great sites to show a professional profile containing your career history to browsing users, letting them know straight away the company you are currently working for, if people are looking to contact or reconnect with you.

Quick tip: LinkedIn profiles are reasonably easy to optimize, make full use of the editable URL’s, make a large amount of your profile public visible (so that this is cached by search engines.) Whenever possible, try to promote your business profiles by linking to them directly from sites where this is relevant.

Online presentations. If you’ve spoken at a conference, seminar or workshop, upload your presentation to SlideShare and Scribd. This will allow people to view and download your presentations, plus it’s another chance to optimize for your name (or company name) and show that you are a highly respected speaker.

Quick tip: Optimize your profile by editing your details and strengthen the number of internal links to your profile page by connecting with relevant users.

Online video. Similar to online presentations, if you have any video recordings of conference or seminar speaking events then upload the ones you find appropriate to online video sites such as YouTube and Vimeo.

If someone is searching for more information about you and can find an online video presentation, this could go a long way towards enhancing your reputation to the searcher.

Quick tip: Try using a headline in the style of [Presentation Name by “Author Name”]. this will be used as the title tag and on-page heading and will help to optimize for your name as important keywords.

Social media networking. Once you have targeted the main positive listings you want to appear in the search engines, why not try controlling even more real estate with some more neutral listings? The obvious ones are profile pages on sites such as Facebook (grab that vanity URL!), Flickr, Digg and StumbleUpon.

Quick tip: Try to actively contribute in niche social media communities (such as Sphinn for the search industry), showing that you are keeping up-to-date with latest news and trends.

So there you have it: follow these tips and you should be dominating a Google query for your personal in next to no time!



Top 10 Social SEO Posts of 2009

4 Jan

Here are TopRank’s Top 10 Social SEO Posts of 2009. Enjoy!

1. 25 Must Read Social Media Marketing Tips – After interviewing some of the top social media and marketing experts in the industry (Charlene Li, Chris Brogan, Brian Solis, Scott Monty and many others) I decided to take the best questions and answers from each interview and aggregate them into one post. The result is a 360 degree view of how to plan, approach and measure social media.

. Best and Worst Practices Social Media Marketing – Knowing that social media is increasingly intertwined with search engine optimization, this post compares the dramatic increase in interest in the social side of marketing and offers a mix of best practices and worst practices for readers in need of some social media demystification.

3. 16 Rules For Social Media Optimization Revisited – Three years ago, Rohit Bhargava coined the phrase, “social media optimization” and wrote a post with 5 rules for SMO. I joined 3 other bloggers to expand that list to 16. Fast forward to 2009 and Adam Singer from TopRank revisted those original 16 rules to see which were valid and which were outdated. You may be surprised at the result.

4. Social Media Marketing Tops Digital Marketing Tactics for 2009 – One of the useful applications of growing a blog community is the opportunity to tap into their opinions and provide insight into industry trends. This poll revealed that 6 of the top digital marketing tactics readers would emphasize were social media. SEO ranked number 3.

5. Social Media and SEO: 5 Essential Steps to Success (Published on Mashable) – The intersection of search engine optimization and social media is often one sided. Social media practitioners see the relationship and community building benefits while many SEOs focus on promotion and link building benefits. This guest post on Mashable offers specific tips and examples of how to incorporate the best of both worlds: Social SEO.

6. 50 Ways to FAIL On Twitter – This is pure and simple, linkbait. We fall more on the optimistic side of our editorial and content strategy, but I crowdsourced what NOT to do on Twitter via @leeodden and received some very strong opinions. Read this post as an optimist and reverse the tips and you have 50 things your SHOULD do to be more successful using Twitter.

7. 10 Proven Applications For Social Media – With millions of self professed “social media experts” regurgitating a handful of original ideas, a vacuum exists for practical examples of what social media can mean to advance business goals. TopRank’s Adam Singer delivers in this post that includes end benefits ranging from PR to SEO to, well, I’ll let you read the post to find out. :)

8. 5 Near Free Social Media Monitoring Tools – Effective social media and social SEO efforts begin and end (actually there is no “end” in social but you get the idea) with social media monitoring. Such tools can be difficult for marketing dollars strapped organizations to justify, so TopRank’ Michelle Bowles delivered with this review of 5 free and low cost tools. The stats on this post are amazing considering it ranks top ten for the year and was just published 2 weeks ago!

9. 6 Social Search Engines to Start 2009 – What better way to start 2009 than to compare the top social search engines? At the time, there was no “real time search” or deals between Google and Bing with Twitter or Facebook. Several of the social media search engines reviewed in this post have expanded a great deal and some have withered away into notgoingtohappen land.

10. Social Media Marketing Basics: Facebook & Blog Promotion – “Build it and they will come” doesn’t work with SEO and it certainly isn’t effective with marketing on the social web. Research, planning strategy and building a social presence is important. But without content distribution channels and promotion, it can take a very long time to build a community or reach an effective level of momentum. This post gives specific advice for two of the most popular social applications in use.